Thursday, October 23, 2008

Vaaranam Aayiram Postponed to Nov 14

One of Diwali’s much expected Gautham Vasudeva Menon’s magnum opus Vaaranam Aayiram may not release on October 27th.

This will be a major disappointment for Surya and Gautham fans across the globe who were eager to watch the film during the festival weekend. According to Industry Sources, the film has been postponed to November 14, nearly three weeks after the Diwali.

The main reason is that the trade on the film, selling of distribution areas is going very slow and not picking up. Adding to that in smaller stations all the good screens has been taken over by Aegan and Seval.

The Telugu rights of the film are yet to be finalized. The Kerala distributor has made it clear that he will release the film only after two weeks from the release of the Malayalam mega multi-starrer Twenty:20, opening on October 30.

The overseas distributor of the film also has to get theatres, as Aegan has grabbed all the screens this Diwali. Two big Tamil films cannot be accommodated at the same time in FMS area.

It is a very good decision taken by Gautham and his new partner in “Cloud Nine”, who will be marketing the film in Tamilnadu. A solo release on Nov 14 worldwide will ensure more screens and a bumper opening.

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